Every now and again Mattel comes out with a Barbie or Ken doll that gets everyone into a flap. Of course Barbie has always been controversial just for being the shape that she is but over the years she’s been in a few other scrapes too. Here are just a few of them.
An early Barbie accessory was this diet advice which would certainly not be allowed today.
In 1992 there was Teen Talk Barbie
In July 1992, Mattel released Teen Talk Barbie, which spoke a number of phrases including “Will we ever have enough clothes?”, “I love shopping!”, and “Wanna have a pizza party?” Each doll was programmed to say four out of 270 possible phrases, so that no two dolls were likely to be the same. One of these 270 phrases was “Math class is tough!” (often misquoted as “Math is hard”). Although only about 1.5% of all the dolls sold said the phrase, it led to criticism from the American Association of University Women. In October 1992 Mattel announced that Teen Talk Barbie would no longer say the phrase, and offered a swap to anyone who owned a doll that did.(Wikipedia)
In 1993 it was the turn of Earring Magic Ken
Poor old Ken has always had an image problem it seems and back in the early 90s Mattel were wondering whether to drop him from the line for the second time. They commissioned a survey of girls asking if Ken should be kept on as Barbie’s boyfriend or replaced with a new character. The girls wanted to keep Ken but they wanted him to be updated. Earring Magic Ken was Mattel’s attempt to do this. The Earring Magic line featured Barbie and all her friends including Ken who sported blond highlights in his hair and an earring. That and his lilac top prompted some observers to say that he resembled the stereotype of a gay man. The doll quickly became popular with male doll collectors but despite it being a commercial success Mattel discontinued it. Even today some collectors will still refer to Earring Magic Ken as “Gay Ken”.
Tattoos have got Barbie into lots of trouble.
In 1998 it was Butterfly Art Barbie.
These dolls were beach dolls and all of them, Barbie, Teresa, Christie, Kira and Ken came with tattoo designs on their bodies. By today’s standards they look pretty innocuous as far as the tattoos are concerned more like kids temporary tattoos than something you would see on “Bad Ink”. I believe that some parents also objected to the girls skimpy bikinis as well. I am inclined to agree with that. Anyway Mattel reacted by recalling the dolls and they were subsequently offered for huge sums on eBay. Here is Butterfly Art Teresa showing her tattoo.
I will say that while I personally dislike tattoos I thought that this was a lot of fuss to make about some dolls. I bought Butterfly Art Teresa because I thought she had a pretty face and I liked the crimped hair. I bought Kira later because Kira’s were hardly ever sold in Australia and if I can’t get something here that’s why I want it :). I didn’t buy Butterfly Art Barbie because I didn’t like her eyes. I thought she looked a bit dazed.
Here are my two Butterfly Art Dolls
In 2009 as if they had forgotten all that Mattel released Totally Tattoos Barbie
In April 2009, the launch of a Totally Tattoos Barbie with a range of tattoos that could be applied to the doll, including a lower back tattoo, led to controversy. Mattel’s promotional material read “Customize the fashions and apply the fun temporary tattoos on you too”, but Ed Mayo, chief executive of Consumer Focus, argued that children might want to get tattooed themselves. (Wikipedia)
Mattel has released a range of Harley Davidson dolls over the years and several of these have had tattoos as well. As these are dolls for adult collectors it doesn’t seem to have stirred up such a storm of protest.
In 2011 another controversial tattooed Barbie appeared. Tokidoki Barbie.
Although she was a limited edition collectible she does seem to have provoked a lot of articles both for and against. Somehow I managed to miss hearing about her altogether.
Just recently I was looking at another series of collectible dolls, the “Divergent” line which has heavily tattooed dolls and thinking that Butterfly Art seems pretty tame next to these guys.
Obviously the collectible dolls are released because they are part of pop culture and bought by collectors of TV & movie memorabilia as well as doll collectors but I do wonder why Mattel keep releasing playline dolls that they know will get them into trouble? Am I being very cynical in thinking that perhaps that’s exactly why they do it? Any publicity is good publicity? Are these and other controversies really such a big deal or is it just a case of a very vocal minority making a fuss while the vast majority either don’t know or don’t care? Either way I’m sure we haven’t seen the last of controversy in the pink aisle.