A Stroll Down Fashion Avenue Rebooted – Episode One, Part One


As Fashion Avenue outfits were generally sold individually rather than in closets I’ve decided to showcase several outfits each time. There will usually be a theme, casual wear, party wear or perhaps a particular colour. That will be decided by the Showrunner on the day.

Fashion Avenue ran from 1995 to 2004 so the later fashions released after 2000 fit the belly button dolls. Some of the earlier ones I predict we will have problems with.

The first episode is quite long so I’ll be splitting it into two posts.

*Photographs of boxed outfits were sourced from the internet.

The Showrunners

Both Jan and Vivienne wanted to run the first Fashion Avenue fashion show. Jan said it was her turn. Vivienne said that she is more familiar with Fashion Avenue. After some discussion they agreed to share responsibilities and run a big show with extra models. Jan suggested the theme of jeans and pants.

Jan and Vivienne disagree.
Jan and Vivienne disagree.

The girls disagreed again over the location. Jan wanted an outdoor location but Vivienne wanted an indoor one.  Their solution was to each take a group of models and each do what she wanted.

The Models

Jan’s Models are:

  • Juliet – articulated twist and turn body
  • Bonnie – generic articulated body
  • Lisa – belly button (Fashion Fever) body
  • Erin – Model Muse body

Vivienne’s Models are:

  • Julia – Model Muse body
  • Alex – Integrity Poppy Parker articulated
  • Rachel – Twist and Turn body
  • Penny – Belly Button body


 The Fashions:

Jan’s group head out on a sunny afternoon and Jan asks the girls to model two outfits each. The first outfit is a pair of high-waisted black jeans and a silver vinyl sleeveless vest with black ankle boots. Everything is a good fit on Juliet but on Erin the jeans sit high on her waist making them look like 7/8ths pants. The vest fits well and Erin was able to squeeze the boots on because they are a softer vinyl but she said they were uncomfortably tight.

This outfit dates from 1999 so it is probably more suited to the Twist and Turn waist dolls.


The next outfit is worn by Lisa and Juliet. It was a pretty good fit on both of them although the jeans were a little looser around the waist on Juliet. It is from the Blues Styles series of outfits released in  2001 so the jeans were made to fit the belly button body of Jewel Girl Barbie.

Erin and Bonnie wear the next outfit which is rather over the top with glittery flowers on pale denim jeans. The white tank top fits both girls well. The jeans fit Erin well, sitting low on the hip but are a bit more snug on Bonnie. Erin can wear the shoes but Bonnie has trouble with them falling off her feet. This is another outfit from the Blues Style series of 2001. I probably still have the small blue bag that goes with this outfit and the shopping bag is cardboard. I’m pretty sure I have one of these somewhere as well.

The last outfit is modelled by Lisa and Bonnie. These are flared jeans which fade to pale blue at the bottom and a red and white striped top. This outfit fits both girls fairly well. This is from the Metro series of 2001 and was titled “Lunch in Little Italy”. I don’t have the bag or the  glasses with the outfit but may find them some day.

Jan was quite happy with the way her shoot turned out as the weather was perfect. After they had taken their group photo they all headed back to watch Vivienne’s shoot which started later that evening. You can see that in the next post.

Jan and her models celebate a successful fashion shoot.
Jan and her models celebrate a successful fashion shoot.


  1. So glad to see more fashion shows! I love the picture of the “face off” between Jan and Vivienne, oh the drama. Also like the denim theme. Denim is also prevalent in FF and there are some very detailed pieces.


    • I had fun setting that shot up. Luckily it didn’t end in tears. When you look back over the fashions of previous years you realise what poor quality the current playline clothing is.


  2. Thank you for this wonderful fashion shoot. I know it takes a lot of time and effort to dress and redress the “girls” and set up the shots. It is such a pleasure to see all these lovely, well-made outfits on the different types of bodies. Sadly, Mattel has not kept up the quality of Barbie doll clothes. I also enjoy the fun of the different personalities and opinions of your “girls”.
    All your doll posts are great and I’m only sorry that I don’t take the time to express my appreciation more often – Thank you!


    • Elizabeth I have such a lot of fun doing these shoots. Knowing that others enjoy seeing them makes it even more enjoyable, especially knowing that they enjoy the story telling style of shoot. I’ve had many of these dolls for a very long time and to me their personalities are quite distinct. I could never just think of them as Barbie, Barbie and Barbie. I do agree about the quality of clothing Mattel makes today. I think many of us started collecting fashion dolls because we loved the clothes and it is a pity they ignore that except at the high end. I can’t imagine being nostalgic for the current playline fashions in twenty years.


  3. I’m nostalgic about the quality of the dolls. Fortunately I’ve acquired many of the Fashion Fever dolls I covet. There was so much variety in terms of fashions, nationality, ethnicity, each doll so detailed I don’t want to remove them from their tubes. That’s what fascinated me as an adult collector. The Mattel playline dolls now offer different body types and there are new Made-to-Move pivotal athletic sports dolls but the face screening and overall quality is lacking.


    • Yes, they have made some interestig moves with body types. I especially like the Made To Move bodies but the facial screenings are woeful. Many dolls have such blank expressions I just don’t want them. The tubes were great packaging but I’m afraid that I took all of mine out because as you know I like to play with them.


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