This is a very informative piece on the background and possible future of Toys’R’Us in the USA originally posted on “Confessions of a Doll Collector’s Daughter”. I know those of us in Australia and the UK where they have already been told all TRU stores will close will be interested to follow this story.
Today, all 700+ Toys R Us stores in the United States were supposed to begin their liquidation sales. However, it looks like Friday, March 23rd, is the new date for liquidation sales to begin. This change could be due to a number of reasons, but I bet it has something to do with the most recent news that MGA Entertainment CEO Isaac Larian has announced his plans to purchase some of the Toys R Us stores and essentially keep the brand alive. It’s important to note that Larian is using his own money, not MGA Entertainments. (He’s just that rich!) MGA Entertianment is known for Bratz and the current trend, LOL Surprise dolls.
Larian, along with unnamed investors, have $200 million dollars on the table and are currently crowd funding to reach $1 Billion dollars. As this isn’t a charity donation, those who donate specific dollar amounts get fun incentives…
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