The early seventies belonged to the Mods; Barbie, Francie, Stacey, PJ and others. It was a decade with a lot of gimmicks. Living Barbie had articulated wrists. Busy Barbie had a moveable thumb. Hair play dolls, walking dolls and talking dolls all appeared in the 1970s. Later Malibu Barbie and her friends arrived to begin a long line of beach Barbies. In 1975 Mattel introduced the Superstar face sculpt for the first time.