This is a very interesting post about the Brenda Starr dolls by Madame Alexander and I thought I’d share it in case you hadn’t seen it on Maryann Roy’s blog. All photos by Maryann Roy.
In 1964, the well known Madame Alexander Doll Company added a 12″ fashion doll to their line of fabulous couture dolls. This was most likely to compete with Mattel’s (by then, famous) Barbie doll. And, because Brenda Starr had a long strand of styleable hair, I suspect to compete with American Character’s Tressy doll whose appeal was hair that grows!
While it is unclear why Madame Alexander chose the Brenda Starr character as a model for her 12″ fashion doll, we do know that the doll herself was not quite a match for the bold and sexy 1950’s comic strip character of the same name. However, Dale Messick, creator of the Brenda Starr comic strip, did make a few appearances promoting Madame Alexander’s Brenda Starr…
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